Unsubscribe
Broadcast emails include a one-click unsubscribe link pointing to a hosted unsubscribe page.
Broadcast emails include a footer unsubscribe link pointing to a hosted unsubscribe page, so recipients can opt out with a single click.
How it works
When a recipient clicks "Unsubscribe", they're directed to a hosted page at
https://api.eusend.dev/unsubscribe/:token. Confirming removes them from the
audience and prevents future broadcasts. The contact record is retained — only
the subscription status changes.
Unsubscribed contacts are excluded from all future broadcast sends to that audience. They are
not automatically suppressed from transactional emails sent via POST /emails.
Branding the page
Settings → Unsubscribe page styles the hosted page for your whole organization: background, text and accent colors, a logo, and the wording of both the confirmation and the success screen. A live preview renders the same page the recipient will see.
Colors must be hex values, and the logo is uploaded there — the page loads images from our asset host only, so a recipient's unsubscribe never fetches a third party. Copy is plain text; the confirm button itself can be relabelled but not removed, because a link scanner following the URL must not be able to opt someone out on their behalf.
The "Powered by eusend" footer can be switched off on any paid plan.
Suppression list
Hard bounces and spam complaints automatically add addresses to your suppression list. Suppressed addresses are silently skipped on all future sends (including transactional emails). See Suppressions for reading, importing, and removing entries.